Friday, September 14, 2012

Dying To Be Me: A Book Review


For starters, this book, Dying To Be Me, was an amazing read.

It is a book about the agony and torture of the relentless spread of cancer. It is also about an opportunity for redemption that arises out of Anita Moorjani’s  NDE as she feels herself leave her body and, for a brief period, being allowed a glorious preview of what eternal and joyous life is like after our body physically dies.

Anita’s account of her NDE experience reminded me of what author, Betty Eadie, shared in her book, Embraced By The Light, published back in 1994 by Gold Leaf Press.

Anita's experiences that I found  wondrous were:
1. Stepping outside of linear time
The sensation of stepping outside of the physical boundaries of what we know 
of as linear time. In her NDE, every sensation, every visual image, every thought was available to Anita to absorb or experience in an instant, irrespective of whether the event occurred 20 years ago, 10 days ago or was actually in the present moment. In other words, in the ‘real time’ realm of where she had traveled to, any experience could be viewed or manifested on the spot without the barrier of time acting as a barrier or shield.

2. The analogy of the darkened warehouse
I loved her analogy of wandering through a gigantic darkened warehouse filled with wonder and visual treasures with only something akin to a small penlight. Then, flip the switch that turns on hundreds of bright floodlights and the scope and depth of the warehouse and it’s contents are now revealed.

3. Remote sensing ability
Her ability to tune in on remote events, conversations, and even the personal feelings of her family, medical personal and others, many of whom were far from her hospital room or separated by a considerable distance. Remote sensing is the parapsychology term that applies to this phenomenon.

The following excerpt of Anita's describes her feelings and observation of herself while outside of her own body:

“Ohh...I’m dying. Is this what it feels like? It’s nothing like I ever imagined. I feel so beautifully peaceful and calm...and I feel healed at last!”

“I was still acutely aware of every detail unfolding before me as I observed the medical team wheeling my near-lifeless body to the intensive care unit. They were surrounding me in an emotional frenzy, hooking me up to machines while poking and prodding me with needles and tubes.

I felt no attachment to my limp body as it lay there on the hospital bed. It didn’t feel as though it were mine. It looked far too small and insignificant to house what I was experiencing. I felt free, liberated, and magnificent! Every pain, ache, sadness, and sorrow was gone. I was completely unencumbered, and I couldn’t recall feeling this way before ---not ever.”

Whew! Pretty remarkable disclosures of what her experience was like. Imagine being allowed a dress rehearsal exposure to the extraordinary, then being graced with the ability to return to our physical world to report about it to others.

As caregivers in our personal lives of four aging parents suffering from the effects of both stroke and Alzheimer’s induced dementia, Anita’s story renews the hope and faith of my wife and I that something wonderful awaits each of our parents when their time to go home arrives.

Anita Moorjani made a courageous decision to share her very personal and private though astonishing story with us that encompasses a miraculous healing and a mesmerizing tour of the hereafter. 

This book is a must read. If you enjoyed reading the story of 4 year old Colton Burpo and his NDE as told in, Heaven Is For Real, you will find Anita Moorjani’s book heartwarming and reinforcing of your own faith in a spiritual Creator and Source.


Jeff Dodson
September 14th 2012


FTC Disclosure: I received this book for free from Hay House Publishing for this review. The opinions expressed in this review are unbiased and reflect my honest judgment of the product.

Thursday, August 30, 2012

Alzheimer’s: A Natural Part Of The Aging Process?

image courtesy of pintrest.com

Earlier this week, I received an e-mail inquiry from WEGO Health inviting my participation in educating folks about AD and also challenging and dispelling one of the many myths that involve dementia and AD.  I choose to write about  was this one and submit a copy of my response to them.

Is Alzheimer’s a natural part of the aging process?

Patently false. In a nutshell.
This is just one of the many misguided and untruthful myths that has been swirling around for decades.

The World Health Organization 2012 Report entitled, Dementia: A Public Health Priority, had this to say about dementia (of which Alzheimer’s is but one type):

“The world’s population is aging. Improvements in health care in the past century have contributed to people living longer and healthier lives. However, this has also resulted in an increase in the number of people with non communicable diseases, including dementia. Although dementia mainly affects older people, it is not a normal part of aging (Italics added).  Dementia is a syndrome, usually of a chronic or progressive nature, caused by a variety of brain illnesses that affect memory, thinking, behavior and ability to perform everyday activities.”

The presence of this false belief worldwide serves as a roadblock to obtaining a timely diagnosis, appropriate medical treatment and helpful medications for the affected individual and educational guidance for families and caregivers.

Chapter One of the same WHO 2012 Report disclosed the following:

“There is a lack of awareness and understanding of dementia, at some level, in most countries. It is often considered to be a normal part of aging or a condition for which nothing can be done. This affects people with dementia, their caregivers and families, and their support structure in a number of ways. Low awareness levels contribute to stigmatization and isolation. Poor understanding creates barriers to timely diagnosis and to accessing ongoing medical and social care, leading to a large gap in treatment.”

The propensity for developing AD does increase with age, particularly so from age 85 onward, but it is by no means a certainty. In March of  this year, the Alzheimer’s Association released a report entitled, 2012 Alzheimer’s Disease Facts And Figures.

The following statistics were cited:
One in eight people age 65 and older (13 percent) has Alzheimer’s Disease.
Nearly half of people age 85 and older (45 percent) have Alzheimer’s Disease.

These numbers are sobering but do not support the myth that Dementia /Alzheimer’s is a normal part of aging.

What is needed is further education about the facts underlying dementia and its nearly 70 variations including  Alzheimer's. Education leads to empowerment and better choices about diagnosis, treatment and obtaining the best medications.

Two recent bright spot articles appeared in the online resource, Science Daily. Both featured studies  focusing on  older citizens who seemed to somehow be protected from the degradation of dementia.

The first article entitled, Resistance to Dementia May Run in the Family, was published on August 15th 2012. A small study of 277 male veterans that had been conducted by Dr. Jeremy M. Silverman of the Mount Sinai School of Medicine in New York. The finding revealed that people who are free of dementia and  who have higher levels of what is called C-reactive protein have relatives who are more likely to avoid the disease as well. A protective genetic element appears to be the underlying finding here.

The second article entitled, Secrets of ‘Super-Ager’ Brains: Elderly Super-Agers Have Brains That Look and Act Decades Younger Than Their Age, was published on August 16th 2012. A study conducted by Emily Rogalski, Assistant Research Professor at the Cognitive Neurology and Alzheimer’s Disease Center at Northwestern University Feinberg School of Medicine, identified a unique and perhaps, elite group of people age 80 and older who possess memories as sharp as people 20 to 30 years younger than them. In addition, brain scans disclosed that the outer layer of the brain, known as the Cortex, of these study participants closely resembled the cortex size of people between the ages of 50 to 65.

Something, as yet undiscovered and understood, seems to have conferred some kind of aging immunity to these select few seniors.

Finally, and again, dementia and Alzheimer’s disease are collectively not part of the normal  aging process.

For more information, visit the following web sites:
Alzheimer’s Association  www.alz.org
Alzheimer’s Reading Room  www.alzheimersreasdingroom.com
Dementia Weekly  www.alzheimersweekly.com


Jeff Dodson
August 30th 2012


Thursday, August 16, 2012

No Storm Lasts Forever: A Book Review


I have just completed reading my latest book by Dr. Terry A. Gordon entitled, No Storm Lasts Forever

Actually, I must confess that I don’t just read a book. I devour it. By the time I was finished with this book, it too resembled most all of the other books I have read and own: amply marked up with yellow highlighter underlining and lots of Post-It Notes crammed within, flagging pertinent passages.

Prior to choosing this book to read, I was unfamiliar with Dr. Gordon. I learned that he is a retired Invasive Cardiologist who practiced at Akron General Medical Center in Ohio for 20+ years. Dr. Gordon is also involved in “Steward’s Caring Place, a wellness facility for those touched by cancer and serves as a co-host of United Way’s “Doc’s Who Rock.” He is also the father of four children, including son Tyler whom the book is written about.

The book is written in a journal format encompassing 47 entries divided among three parts or sections. Journal writing is similar to diary writing though less structured and does not adhere to a methodical timeline of dated daily entries. Think of journaling as putting down words in black and white that help us reexamine what we have been through and what we have learned from it.

In my opinion, this work is a consummate effort by a father to share his feelings of pain and joy in coping with and supporting his seriously injured son along with his wife, family and friends. 

Dr. Gordon’s journal-book represents a testament to one’s faith in hope. Hope is and remains a choice for all of us no matter how dire our circumstances. It is a choice over the alternative which is deep despair, depletion of all of your energy and an overall disengagement from active living. Hope allows you the option to climb out of the wreckage after colliding with a stone wall. Despair, or rage will forever keep you pinned there, stuck in the pile of rubble--forever feeling your unhealed wounds. Hope is the promise that a positive outcome is within our grasp.

In the book, Dr. Gordon invokes a quote by Lau-Tzu which is: “If you do not change direction, you may end up where you are heading.” This is certainly so when it comes to the choice of hope over despair, anger and rage. 

What I liked most about Dr. Gordon’s book was how he was drawn to nature and drew strength from what he observed both while in Colorado where his son was being treated and also back home where he resides in Richfield, Ohio.

Dr. Gordon and especially his wife believe in the existence of Angels and their daily involvement in their lives. Dr. Gordon shares the experience of one of these angelic visitations to his Tyler’s bedside while he was recuperating from his paralyzing injuries. My wife and I share the same belief in their existence and assistance to us as caregivers of four aging parents.

Dr. Gordon loves music and one of his favorite musicians is Kenny Loggins. I too became a fan of Kenny Loggins in the 1970’s when he sang, played and toured with Jim Messina.

This book will teach you that the unforeseen tragedies that can strike you or a loved one down carry within them seeds of opportunity as well.  Opportunity to transform and refine your life for the better as you heal and rebound from the disease, the accident or the misfortune. We can become better people, better spirits as a result of having lived through and endured the experience.


Jeff Dodson
August 16th 2012

FTC Disclosure: I received this book for free from Hay House Publishing for this review. The opinions expressed in this review are unbiased and reflect my honest judgment of the product.

Tuesday, July 31, 2012

Seven Web Sites To Know About For Alzheimer’s


A long time friend of ours was visiting with my wife on the phone a couple of nights ago. During the conversation, she disclosed that a neighbor of hers had a loved one that was just diagnosed with AD. She asked my wife Penny where she might go to on the internet for more educational information about AD to share with her friend?

It has been a long time since I had compiled and updated a list of such web sites so the question caught me flat-footed.  Here I am blogging about the disease and have so for nearly four years, yet I have not created or maintained any kind of comprehensive list of AD web sites to refer folks to.

So after the call, I got inspired and thought it was an appropriate time to gather up all of the web sites that I visit regularly, have visited or have recently discovered that offer helpful and empowering information on dementia and Alzheimer’s disease.

1.  Alzheimer’s Association  www.alz.org/
This is a nationwide AD web site. Top down information from Congress, the National Institute of Health, international AD research and trial news and clinical trial updates are all featured at this site. They also offer a 24 hour help line at: 1-800-272-3900.

The Alzheimer’s Association is in constant lobbying contact with our policy makers and influential congressmen and women. Information pertaining to national and worldwide Alzheimer’s research initiatives can be found here.

2.  Alzheimer’s Reading Room  www.alzheimersreadingroom.com/
Bob DeMarco out of DelRay, Florida founded this site in 2003. He is to be commended for being one of the first caregivers and AD activists to offer a comprehensive set of links pertaining to all related dementia and AD topics all available through his site. According to The Alzheimer’s Reading Room’s own statistics, they  average approximately 60,000 readers per month.

This site features up to the minute articles along with his blog about everything in the news about AD along with cutting edge medical research and the latest clinical trials. There are also a wide variety of inspiring personal stories from both caregivers and those who have AD that wish to express their feelings and passions.

I recommend that you bookmark this web site for frequent visits to keep yourself educated on what is going on with AD.

3.  Dementia Weekly  www.alzheimersweekly.com/
This is another excellent educational web site. Whether you are new to the frightening world of dementia/AD care or a veteran caregiver, you’ll want to include a bookmark of this site as one of your go-to places to keep informed. A section called Caregiver News features a substantial variety of helpful topics each month. Current featured articles include: 10 Questions to Ask Before Hiring a Caregiver, Walking Styles Detect and Fight Alzheimer's, and, The Alzheimer’s - Diabetes Connection: Much More Than Coincidence.

This web site also features an active Blog section, a Library Learning Center for on-line educational articles and a section entitled, Ask Nurse Dina. Here, visitor questions can be submitted to a nurse with over 20 years of experience with dementia/AD patients. Dina Adelman is a licensed and registered nurse in New York and New Jersey.

4.  Alzheimer’s Disease. Com  www.alzheimersdisease.com/
This  is an informational site sponsored by the pharmaceutical firm, Novartis.
Novartis markets the dementia/AD medication, Exelon, along with other popular medications such as Lamisil, Lescol, and Reclast. Novartis is based in Basel, Switzerland and was formed in 1996 in a merger between Sandoz Labs and Ciba-Geigy.

This site offers “Conversations in Caregiving,” which currently features author as well as television and radio personality, Leeza Gibbons. Leeza wrote the book, “Take Your Oxygen First,” which is her own poignant personal story of caregiving for her AD diagnosed mother.


5.  Fisher Center for Alzheimer’s Research Foundation  www.alzinfo.org/
The Fisher Center Foundation was established in 1995 at Rockefeller University in New York City.  The web site is a winner of the 2011 Web Health Awards.  This is an in-depth, comprehensive informational site to learn more about AD, risk factors, and current medical research.

It features an Ask The Experts section, a Blog Section and a vast Resource Locator. The Resource Locator offers 32 different links to such topics as ADD Chapters, Elder Law Attorneys (NAELA), MediCare information and Nursing Homes.

6.  The Mayo Clinic  www.mayoclinic.com/
This web site is the home of the famed Mayo Clinic in Rochester, Minnesota founded in 1889.
The Mayo Clinic is known across the United States for specializing in treating difficult cases. In 2011, the Mayo Clinic was ranked #3 in the United States overall out of 4,825 hospitals by US News & World Report.

Under the heading of Disease Conditions, Alzheimer’s Disease lists 124 written articles on a wide variety of educational topics including how to help your caregiver, helping children understand the disease, considering options for long term care, and, diabetes and alzheimer’s and how they are linked.

Under the Health Information header at the top of their page, a pull down menu directs you to a series of health and medical blogs including one specifically for AD. It is written and authored by Mayo Clinic Educational Outreach Coordinator, Angela Lunde. There are plenty of educational articles and reports at this web site.

The National Institute on Aging has established several Alzheimer’s Disease Centers around the United States. One of them is right in our Sacramento, California back yard. The address is as follows:

7.   Alzheimer’s Disease Center University of California Davis
www.ucdmc.ucdavis.edu/alzheimers/
This web site is designed to serve primary care doctors, caregivers, students and medical researchers. It also features links for Spanish speaking readers and African-American’s who suffer from a much higher risk of vascular disease. An underlying condition of vascular disease substantially increases the possibility of developing dementia/AD as a person ages.

The UC Davis Medical Center is located in Sacramento at 4860 Y Street, Suite 3700, Sacramento, California. An information line is set up at: 916-734-5496. Fax: 916-703-5290

If you suspect a dementia/AD problem with yourself or a family loved one, it is important to see your family doctor or primary care physician. They in turn can refer you to a neurological specialist who can arrange for further diagnostic testing to make a more accurate diagnosis.

Although Alzheimer’s Disease is the most predominant type of dementia diagnosed, there are approximately 30 different kinds of dementia, some of which, mimic or present themselves with AD like symptoms but are not AD.

Start with your doctor and medical professionals. Then start the process of educating yourself and your family more about this disease.


Jeff Dodson
July 31st 2012

Friday, July 27, 2012

Applying The Brake Pedal To Alzheimer’s?


Vancouver, Canada was the scene this past week of the Alzheimer’s Association International Conference 2012 (AAIC 2012). It was attended by some 4300 research scientists and neurologists from around the globe. The program included presentation of cutting edge drug trial findings, the latest refined diagnostic scans, and all research related to diagnosing and eventually halting AD.

Baxter International’s medication, IVIG/Gammagard, was one of the featured medications that  had its study findings presented after its successful passage through a Phase II Clinical Trial identified as NCT # 002999988. That trial enrolled a  group of volunteers numbering less than 30.

Gammagard is now about to undergo a much larger study of just over 400 enrollees who are currently being recruited at 37 study site locations in a Phase III Clinical Trial identified as NCT # 01524887.  Passing a Phase III Clinical Trial is essential prior to the next step of seeking FDA approval for Gammagard.

Gammagard is a human blood product administered intravenously.  Within each dose are the antibodies from the plasma of more than 1000 blood donors.

Gammagard works by applying the brakes to the deterioration process caused by the buildup of protein clumps called amyloid plaques. It also puts the brakes on the damage that is caused by inflammation.  It offers hope, for the first time, of long-term stabilization of AD symptoms.

What it does not do is heal or restore any of the damage already done to the brain. Neither does it bring back the memories, cognitive abilities or the executive function of the brain that have been taken away.

Two other medications that had their study results presented were Pfizer Pharma’s  Bapineuzumab, and  Ely Lilly’s drug, LY2062430, otherwise known as Solanezumab.

Sadly, in an announcement on Monday July 23rd, and just days after the AAIC Conference,  Pfizer disclosed that their drug, Bapineuzumab, had failed to meet all of the threshold requirements of passing its Phase III Trial.

I posted my first blog article about Alzheimer’s medications in February 2010. Listed among the promising new medications at the time were Baxter’s IVIg 10%, now being called Gammagard.

I went back through my AD Clinical Trial research notes from late 2007 into early 2008. At that time, I noted that some 90 new drugs were in the trials pipeline. Bapineuzumab was one of them. This drug, at the time, was listed as a humanized monoclonal anti AB antibody.

The washout rate of new drugs from the time of introduction to receiving FDA approval for the marketplace is brutal and a very long odds endeavor. In 2007 the odds were 1 out of every 1000 new medications making it all the way to market.  The timeline from laboratory to marketplace back then ranged between 12 to 15 years. The present need, in terms of the demand for dementia and Alzheimer’s medications, is for this timeline to be compressed down to something like 3 to 5 years.

Medical researchers today now have access to some of the world’s fastest supercomputers in an effort to speed up the basic research involving an astonishing number of protein molecules, neuron cells, intracellular components and cell structures, all of which must be examined in an effort at cracking the code, the armor and the camouflage of Alzheimer’s Disease.

We cross our fingers that the effectiveness of both Gammagard and Solanezumab will survive the trials and testing ahead of them in order to reach the marketplace.

The race is on for first stopping AD altogether, then, a cure. 2020 to 2025 is the present future deadline being spoken of  for such breakthroughs. That is just eight to thirteen years away.  Just 4 years ago, as previously noted above, there were only 90 new medications in the clinical trial pipeline for dementia and AD.


As of July 2012, there are now 930 new drugs in that pipeline, 200 of which are in Phase III trials.

A new medication that successfully makes it to a Phase III trial has approximately a 60% chance of reaching the public marketplace.

Our sense of urgency has started to take hold.

Now hear this: “Research scientists, Keep the gas pedal floored!”


Jeff Dodson
July 27th 2012

Sunday, July 15, 2012

The Pressure Cooker


It seems like 2012 just began a couple of months ago, yet the month of July is nearly half passed.

One of our mom’s has been in a nursing facility now for just over 9 months. The other mom has been a resident at a different nursing facility for 5 years. Both were diagnosed with AD. Neither will survive the disease. At present, no one does or will. When they will finally be called home is anybody’s guess. Our Creator does not tip his hand very often.

Both dad’s still reside alone: each within their own family homes. Except that all the children are middle-aged adults, having moved out decades ago and both dad’s suffer the loneliness and the heartbreak of living apart from their wives.

Penny and I juggle the finances for both households besides our own. We handle all of the medical bills, doctor visits, minor surgeries, driving and chauffeuring the dad’s around, and, when able, assist in cleaning and helping them maintain their homes. Did I mention we also handle grocery shopping, visiting with lawyers and paying their bills as well? Oh, and I hold down a full time job in the retail home improvement industry with a work schedule that fluctuates every week.

We are involved with all of those things as we try our best to educate both aging fathers on how to attempt to take better care of their health and improve their eating habits. This can be tough for older folks who have enjoyed  decades of consuming certain favorite dishes or foods irrespective of how unhealthy it turns out that they are. Change is always possible but never easy for some.

Caregiving for 4 aging seniors is like cramming 48 hours into every 24 hour day. Frequently, it is intense, demanding, exhausting and, at times, makes you run way the hell out of patience before the sun has set for the day. Enough at times that you could easily grind a mouthful of rocks with your teeth, turning them into fine sand.

Help in terms of siblings fled the scene long ago. Not just for us. This is the reality of how it is with the vast majority of family caregivers. A health crisis strikes a loved one on the playing field of life. The next play is crucial, requiring somebody to man-up or woman-up to the challenge. Instead, most all of the players run off the field, through the stadium exits, jump in their cars and barrel out of the parking lot.  A variation of that popular quote might then read, “When the going gets tough, the whom ever, get gone.”                                              

My wife and I are IT save for a couple of very considerate longtime friends and former neighbors who chauffeur my dad up to see mom on occasion. God Bless them.

Even as we are well into our eighth successive year of doing this, we find positive meaning in what we have grown accustomed to doing.

We are not alone in our transformational journey as dementia caregivers. We have met and encountered others  in our travels. Within the USA alone, there are several million of them out there.

We have become well aware of the changes that the demands of caregiving have made with us. We worry about the stresses and strains upon our own physical and mental health while we strive to eat healthy, avoid junk food, and foods high in fat, salt, etc. Our latest interest along this line has been the works of Dr. Daniel Amen, including The Amen Solution, and, Change Your Brain, Change Your Life.

Carrying out the work of a caregiver eventually compels one to face the eventual death of a family member, or the death of a patient. If you were not a spiritually grounded person prior, you will learn to become one during the course of your mission. Facing the mortality of another also compels you to confront that eventuality for yourself.

So  what my wife and I have learned and taken to heart are the following:

1. We no longer fear death or our own eventual demise.
This will be the time that we are called home to our Source; to the place from which we originally came.

2. Though we never envisioned it when we were younger, nor even a decade ago, living while providing a service to another, putting them ahead of yourself becomes a mission you grow into.

3.  We have gained a wealth of experience and knowledge about dementia and Alzheimer’s both through our caregiving work and staying abreast of medical science and research in the field. In my opinion, a means of halting AD in it’s tracks at several points along its progression will be possible within the next 5 to 7 years.  A definitive cure will not be too much farther behind and a strong possibility by the year 2020.

Final thought
Years ago, Oprah Winfrey, became recognized on her afternoon talk show, for asking one insightful question of some of her most favorite guests. The question was: “what do you know for sure?”

What do Penny and I know for sure these days?

Our work as caregivers, though often feeling like living within a steaming hot pressure cooker pot, has, over the long run, made us better human beings. More grounded, more appreciative of small things, less materialistic and a whole lot less judgmental. We find ourselves living much more in the present instead of dwelling in the past or fretting over the future.

We like and respect who we have come to be.

For more information on Neurologist and Brain Imaging Specialist, Dr. Daniel Amen, visit his website at: www.amenclinic.com


Jeff Dodson
July 15th 2012



Saturday, July 14, 2012

Grace, Guidance & Gifts: A Book Review


My review of this book is also my first introduction to the talented author, Sonia Choquette. Up to now, I had not heard of Sonia nor was I familiar with her inspiring writing and teachings. I am delighted to report that has now changed.

To begin with, Grace, Guidance and Gifts is a beautiful prayer book. After reading it from cover to cover, and, listening to the included CD, I congratulated myself for having  chosen this book as my introduction to the teachings and mission of Sonia Choquette.  Her writing and philosophy carries some of the same teachings of Spirit and Source that my other favorite authors, Dr. Wayne Dyer and Gary Zukav have offered.

Sonia has divided her book into three sections which are revealed in the book title: namely, Grace, Guidance, and Gifts. She speaks of these as the three major blessings.

This book was  crafted  to serve both as a daily prayer and spiritual healing lesson book. While it’s format was something I had not encountered before, I found that I kept coming back to the book time and again with highlighter and sticky notes, embracing what resonated for me. I also loved the beautiful background sounds and music that accompanied the meditations on the CD.

Whether you are deeply involved as  family caregivers such as my wife and I, feeling overwhelmed with a personal tragedy of some kind, or simply wish to connect with your inner Spirit and find your life’s purpose, I highly recommend reading Sonia Choquette’s, Grace, Guidance and Gifts.

The following is a link to the work of Sonia Choquette.
www.soniachoquette.com


Jeff Dodson
July 14th 2012

FTC Disclosure: I received this book for free from Hay House Publishing for this review. The opinions expressed in this review are unbiased and reflect my honest judgment of the product.